About BLIEVES

BLIEVES was built on a simple belief:

Human touch has the power to improve lives.

Our journey began in 1997 with the opening of our first salon in Japan.

What started as a single salon has grown into multiple salon brands across Japan and Canada, serving thousands of customers and educating beauty and wellness professionals for nearly three decades.

Throughout this journey, we have learned that exceptional customer experiences are not created by technique alone.

They are created through trust, awareness, hospitality, and genuine human connection.

Today, BLIEVES brings together Japanese wellness philosophy, real-world salon experience, and professional education to support the next generation of beauty and wellness professionals.

We are more than a Head Spa school.

We are a Japanese wellness education brand dedicated to restoring the value of human touch through intentional care, technical excellence, and authentic Japanese hospitality.

We teach more than technique.

We teach connection, awareness, rhythm, breath, and sustainable wellness practices for both guests and practitioners.

Japanese Head Spa is not a trend.

It is a Japanese wellness tradition that nurtures physical well-being, human connection, and mindful touch.

Through intentional care and genuine connection, it supports the health of both the body and mind.

What We Believe

We do not measure success by the number of students who graduate.

We measure success by the number of professionals who continue to learn, grow, and thrive throughout their careers.

We are not simply training technicians.

We are developing professionals who earn trust, create meaningful experiences, and are chosen by their customers time and time again.

We are not building just a school.

We are building a community where people learn together, support one another, and continue to grow.

Our mission goes beyond improving Japanese Head Spa techniques.

We are committed to sharing the true value and purpose of Head Spa, creating an environment where people can learn, practice, and grow with confidence.

Through this journey, we aim to help each individual build a meaningful career and create a more fulfilling life through the art of Japanese Head Spa.

Our Journey

From a single salon in Japan to a growing community of wellness professionals across Japan and Canada.

1997 — Atelier May Japan

2003 — Canada Styles

2005 — Atelier May Canada

2007 — Hair Happiness Sheppard

2010 — Hair Happiness Wellesley

2011 — Hair Happiness Japan (Mizonokuchi, Kanagawa)

2013 — TacTiQ Bathurst

2014 — Hair Happiness Japan II (Musashi-Koyama, Tokyo)

2023 — Hair Salon Head Spa

2024 — BLIEVES Japanese Head Spa Education (Japan)

2024 — HEFA – Head Spa & Facial Association Japan

2026 — BLIEVES Japanese Head Spa Education (Canada)

Our Vision

To preserve and share the value of Japanese wellness, intentional touch, and authentic hospitality with future generations.

To create opportunities for professionals to learn, practice, grow, and build meaningful careers.

To support a community where both guests and practitioners can experience wellness, connection, and lifelong growth.

We do not simply teach techniques. We teach the value of human touch.